Dick Clark To Pitch 'Millenios' Cereal
General Mills To Offer Cereal For Limited Time
GOLDEN VALLEY, Minn., Posted 3:05 p.m. August 28, 1999 - The king of New Year's Eve is going to be pitching breakfast cereal.
General Mills Inc. has hired Dick Clark to promote its limited-time-only Millenios cereal.
"Everyone knows Dick Clark is synonymous with New Year's Eve," said Pam Becker, a General Mills spokeswoman.
Becker said Clark will appear Sept. 8 at a media event in New York City to introduce Millenios, a whole grain oat and corn cereal sweetened with brown sugar.
The cereal will have 2s and Cheerios-shaped 0s in honor of the calendar switch to 2000.
Millenios will hit store shelves in September. Becker said General Mills likely will sell the cereal through January.
